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Notice how large percentage of the article was about a stupid fan, whose main feature is falling off the ceiling, rather than about the actual topic you clicked on the article for.



I did a quick count: 6 paragraphs about 20 are directly devoted to his Smart Fan. 10 paragraphs out of 20 refer to ceiling fans. Also, an actual quote from the article:

"Engineer Sharad Ashani is fond of demoing his anti-suicide ceiling fan by attempting to hang himself on Indian TV."

You'd think/hope somebody making this kind of product would at least be aware of the Young Werther Effect.


“Ashani is candid about his struggles to get his Smart Fan into circulation.”

This whole article exists for this one pun.

But you’re right — this seems to be a marketing article for this silly fan.


The most important suicide prevention measure is to reduce access to means and methods.

If people in India are hanging themselves from ceiling fans a safer fan would be an important suicide prevention measure.

Why is it "stupid"?


I'd say the most important measure would be to fix the root cause.

If kids don't have access to fans, they'll find something else.


I mean American articles on mass murders and suicides tend to concentrate on gun control... what's the difference?




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