Notice how large percentage of the article was about a stupid fan, whose main feature is falling off the ceiling, rather than about the actual topic you clicked on the article for.
I did a quick count: 6 paragraphs about 20 are directly devoted to his Smart Fan. 10 paragraphs out of 20 refer to ceiling fans. Also, an actual quote from the article:
"Engineer Sharad Ashani is fond of demoing his anti-suicide ceiling fan by attempting to hang himself on Indian TV."
You'd think/hope somebody making this kind of product would at least be aware of the Young Werther Effect.