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Ad revenue is essential to Facebook running.

Ad revenue may be essential to Facebook being commercially viable, but it's not required at all to provide the social networking features that users actually want.

My guess is that FB will continue to work even without this other data just given what they know on the site.

But if they have data acquired with users' consent for social networking purposes, they won't be allowed to process that data for purposes such as targeting ads without consent.




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