Could one do that landing users on a facebook page instead of a real site? I got some question from a friend owning a local business but it’s quite outside my competency and was just looking around for info when this hn popped up
Instead of Facebook I would suggest focusing on getting a lot of positive reviews on Yelp. If your friend can get 20 or 30 reviews on Yelp he will totally dominate the whole local market with a number 1 listing organically on Google without hardly any effort.
