The problem is usually the smug owners.

https://www.youtube.com/watch?v=WFn1WEaYY3A https://www.youtube.com/watch?v=TIjnmVkzOM4

And Telsa, whilst more innovate than a Prius seems to have created latest generation of smugness (at least it seems that way on Twitter and their new model 3).

If a reputation for asshole owners was a problem, how would BMW still be in business?

Rich, cocky assholes. Not smug weenie assholes. People defer to the former.