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No, because that's an unstable equilibrium. If you are company B, you know you can steal 100% of the business by finding a cure.



You can theorise all you want, but the world is rife with examples of what I said being true. As always, experiment must trump theory.


Certainly there are lots of cases of expensive long-term treatments being developed.

Do you have examples of situations where cures have been suppressed in favor of expensive long-term treatments? Especially in a competitive environment, where there were multiple players offering competing long-term treatments that were both aware of cures?

Preferably this would be something supported by leaked or court documents, but independent investigations would also be interesting. I understand this is a high burden of proof, but everything I've seen seems to indicate that this is an urban myth. I certainly couldn't find any specific cases in a cursory search.


Name literally one example of that being true. I'll wait.



In what way is sales and marketing spend related?


Only if cures are equally expensive to develop as ongoing treatments. If cures are substantially more expensive to develop, then the system never gets over the activation energy (or it takes an extremely long time).


This may be true, but I think it has more to do with people's willingness to pay more for treatments (over time), than for cures (one time expense). This is an unfortunate irrationality that I think is probably the source of this problem, to the extent that it exists.

All else equal, people should be willing to pay a bit more (in terms of lifetime cost) for a cure than a treatment (certainty, finality premium). If that is the case, then cures are always at least equally worth developing. If that's not the case however, then yes we do indeed run into a bad local minima.


> All else equal, people should be willing to pay a bit more (in terms of lifetime cost) for a cure than a treatment (certainty, finality premium).

This certainly isn't true in social games. If anything it's the opposite - players will commonly pay more in subscription fees than they would for a total one time unlock of everything, since the immediate short term payment is less.


I said should. The problem is that they aren't.


Like, if you invented a digital camera and successfully patented it.




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