Saying "society is just individuals" is reductive to the point of uselessness though. People exist within a system of social and economic realities, and the choices they make, indeed the choices they can make, are shaped by that system.
And therefore, many choices which would improve society only make sense as collective choices. An individual deciding whether to delete their facebook account is deciding between privacy violation or social isolation. In that context, the privacy violation might actually be the better choice for the individual.
When people criticise that choice, they're noticing that collectively it would be better if everyone made a different choice. But it's pointless to blame individuals for not making a collective choice. If we actually want people to make that choice, we need to act collectively, and transition away from facebook in a coordinated way.
Re-read what I wrote, and then name something I wrote that goes against what you have said about collective action and coordination.
For starters, I did not say “society is just individuals.” I said that the individual is the functional unit of society. When you want society to act on something, what you’re really saying is that you want individuals of a group to act on that, collectively.
When you command an army you’re effectively commanding each individual soldier.. as the soldier is the functional unit of the army. When you want the army to move from one side of the valley to the other, what that translates to is for each individual soldier to move from one side of the valley to the other.
If someone is petitioning for social change and fails to lead individuals - the functional units - to change, then there’s not much happening at all besides someone blowing hot air at “society”
And therefore, many choices which would improve society only make sense as collective choices. An individual deciding whether to delete their facebook account is deciding between privacy violation or social isolation. In that context, the privacy violation might actually be the better choice for the individual.
When people criticise that choice, they're noticing that collectively it would be better if everyone made a different choice. But it's pointless to blame individuals for not making a collective choice. If we actually want people to make that choice, we need to act collectively, and transition away from facebook in a coordinated way.