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I wonder two things though. 1) would their operating costs be lower if their infrastructure wasn't designed around this user tracking and advertising model? 2) regardless of the answer to number #1 but especially if that answer is yes, do they _need_ an ARPU of $27 to get by? Could they survive on $10? (of course I recognize not everyone can pay that, it's a privilege etc)

Yeah I understand the goal of capitalist companies is to endlessly print more money for the shareholders and the promise of ever better advertising enables FB to keep pulling in the dough. But maybe something like social media shouldn't operate in that context.




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