Honestly, it took digging through multiple pages to figure out what (this) Elm was about. If you come in with a preconceived notion of what something is supposed to be about, and there is nothing which even gives a short blurb on project goals, it can be a little bewildering. Clearly it wasn't about the email client (that was a bit tongue-in-cheek), but I was curious about what the project actually was for, and had to really hunt to find any information.
It's interesting how everyone thinks they're the first person to make the joke.
Not much different than going "haha, I thought it was about the Elm tree for a while!"
I'm starting to think it's just a way to signal to others that you know of an email client that last had a stable release 12 years ago that most people haven't heard of. Maybe there should be a way to wear this badge of honor in your profile instead of making the same joke, though.
> the technical trials and tribulations he faced, the euphoric and … not so euphoric bits of writing a SPA in Elm
What trials and tribulations did you picture that came with writing a single page application in an email client?