It's that she's unaware of the negative consequences of hyper social media presence. She seems to have become addicted to the 'likes' of FB. Unless there is a cancer like warning for social media, she's unlikely to give it up.

The lure of being more famous than her friends is too much to resist. Not sure if wrong or right. I would like being famous on HN, StackOverflow, tech blogs etc. Perhaps it's similar.