Man I remember the enthusiasm behind Diaspora like it was yesterday. I can still see in my minds eye that NYTimes article photo of the creators sitting around like they just invented cold fusion or something.
I think the hype was really thrust upon them by the breathless NYT article and the unexpectedly massive donations to their Kickstarter. They did their best to run with it, and were met with limited success and widespread vitriol that was not really deserved.