This isn't just a problem with USB-C. There are also tons of video adapters on the market that say they support 4k, but really don't. We have grips of 2560x1440 monitors at work, and they had tons of issues like this where the monitors may or may not wake up, may handle the native res for a while, then power down or switch back to 1080p. The only consistent fix for them has been to buy one particular brand of adapter that we found works and making sure it's active. So I guess what I'm saying is, display tech has already been having issues for a long time with crappy components, and USB-C is just adding one problem into the mix now.
I also refuses to mount my phone straight usb-c, and the known workaround is to go usbc -> a -> c.
At this point in my relationship with Apple, I can only assume this is deliberate.