Filter certain types of ads by default: Firefox will offer users a simple ad filtering option. We're in the early stages still, researching types of advertisements that should be blocked by default. (Q3)
Come on, do the right thing for once and put the user first.
There ARE some types of non-intrusive ads (read: unnoticed unless specifically searched for) like little ribbons with text and maybe a link, like on [Troy Hunts blog](https://www.troyhunt.com/) or small non-animated banners like the ones on StackOverflow.
The ones everyone (except the ad networks) wants blocked by default are the intrusive ones, like video ads auto-playing loud BS or the ones where you scroll or move the cursor and some <div> or something pops up, darkens the rest of the site and annoys the reader with some pathetic bid to "subscribe to our page" etc.
I completely disagree, non-intrusive ('acceptable' etc) ads don't exist, no matter how hard this concept is pushed, period.
Nevertheless, pretending Mozilla is not receiving funds from Google (who is already trying to force their standards through Chrome / Coalition for Better Ads) is intellectually dishonest.
Block all ads, let the user white list, that is the pro user approach. Should have been done years ago.
Come on, do the right thing for once and put the user first.