His logic for why people bought the iPod is flawed since he doesn't back it up with any evidence. I don't think iTunes had as much of an impact as he says, most people imported the majority of their collection from CDs in the early days of the iPod or downloaded it illegally which had nothing to do with iTunes. Also Apple was making the smallest harddisk MP3 player with the longest battery life for a few years and that's why I bought one (2nd gen, Feb. 2003) and later recommended it to others. I don't think the ease of loading the iPod was any better than other players in the early days, since flash based MP3 players were as easy or easier since you could just drag the files on or just their own simple tools. In fact to this day iTunes seems to hated by a large pencentage of my friends with iPods (who mostly use Windows BTW)

He also makes the mistake that the iPhone would be about music even though it was clealy a step backwards in terms of the capicity (4 and 8gb) and the controls as he points out. It was clearly designed for the Internet, Apps/games and video - though that is easier to see in hindsight.