2. Muddy the waters over who's user it is (FB instant articles / AMP, FB news feed / AMP carousel)
3. Start taking higher percentages of the ad revenue
4. Laugh when the publishers try to negotiate some back with no leverage
5. Do a big song and dance about how sad it is that publishing has lost all of it's revenue
6. Rinse and repeat (instagram / google news initiative)
2. Muddy the waters over who's user it is (FB instant articles / AMP, FB news feed / AMP carousel)
3. Start taking higher percentages of the ad revenue
4. Laugh when the publishers try to negotiate some back with no leverage
5. Do a big song and dance about how sad it is that publishing has lost all of it's revenue
6. Rinse and repeat (instagram / google news initiative)