"You're doing it wrong" was a pretty common meme in 2011, I wouldn't take too much from it being the title of the piece other than the author was trying to be playful.
Well, historical context is easy to lose, especially with internet memes. I recently came across an older article[0] with this sentence in the middle:
> (The Imgur previously featured in this story doesn’t credit him at all, which is some bogus, Fat Jew-style shit.)
Being unaware that "Fat Jew" was the handle of someone who got internet famous but was caught stealing other people's jokes, I was really puzzled for a second what could have warranted that random anti-Semitic statement.
