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A lot of people are saying audio books have less retention (which may be true), but are you accounting for what you're doing while listening to them?

For example, if you read a book, chances are you're 100% focused on the book, probably sitting or laying down in a quiet room.

On the other hand while listening to an audio book you might be driving, running errands or cleaning. Most of that is probably on auto-pilot but I have to imagine trying to multi-task whatever you're doing while absorbing content is going to cause a huge hit to retention.

I think it's worth exploring the above because I find that other than first hand experience I learn best by watching videos. It could be someone talking into a camera, or just slides, but in both cases I feel like I retain information better than just reading. However in this case, I'm also 100% focused on the task as if I were reading. Most of those videos could have just audio and it's basically the same thing (comparable to audio books).



Nice point about distractions. We also have a LOT more practice learning and retaining by reading than we do by listening.


I'm not so sure about that.

Maybe it's different outside of the US but in the US, most of the time you have a teacher talking to a bunch of students with a blackboard. This goes from about age 6 to 18.

Learning is very much audio driven, and text books were used as supplements (and for homework).




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