Yes, I do think it is a bit rich for people who are using luxury goods without paying for them because they disagree with the terms they're being sold under to complain about the specific words the sellers use to refer to them.
Just be happy they haven't wised up and started calling pirates "content rapists"; rape is also pretty hard to quantify in dollar terms.
I'm not arguing that copyright infringement is right any more than I'm arguing trespassing or operating a sewage treatment plant in a residential neighborhood are right, only that they're not automatically "theft" just because they're bad.
We have distinctions between different crimes for good reason. Death penalty for speeding? I'm sure some who have lost their loved ones to reckless drivers might agree. But we as a society have pretty much decided that while there should be a punishment, it should not be that harsh.
Just be happy they haven't wised up and started calling pirates "content rapists"; rape is also pretty hard to quantify in dollar terms.