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Why can't Chinese marketers come up with Western-sounding brand names?

This is so annoying.

They may be a better value, but European brands give you peace of mind.




Like “Canadian Solar”?

I’d prefer my Chinese products to be honestly Chinese. Write clear marketing copy, give a specification written in decent English without random Chinese characters interspersed, and you’ll have some happy English-speaking customers.


I agree to an extent, but I think it's mostly an issue of branding. Consider that Japanese brands were once associated with poor quality, but as their quality improved their brands became better known.

Chinese pens have been greatly increasing in quality for a few years now. Today, I recommend the Wing Sung 698 and 608 for new fountain pen users.




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