I think if you are selling services as a consultant then perhaps sell the solution rather than the technology behind it.
When I buy a car I’m buying the benefit of it, which is convenient transportation. I don’t really think that I’m buying a drive train, engine, steel body, airbags and whatnot.
When I buy a car I’m buying the benefit of it, which is convenient transportation. I don’t really think that I’m buying a drive train, engine, steel body, airbags and whatnot.