At a whim, you and your family/friends can stop using Facebook and use any of literally hundreds of other excellent options for communication.
That's control. And privacy is much better now than it was in the "glorious early days of the internet" when your two choices were SMTP and IRC and both were subject to monitoring by local sysadmins and pretty much any node your packets passed through.
Just because the present is not perfect does not mean the past was better. I much prefer the privacy and control of today's internet over yesterday's internet.
>At a whim, you and your family/friends can stop using Facebook
Said nobody who truly understands network effects or knows someone who depends on Facebook for day-to-day communication with 5-10 people.
Quitting Facebook by yourself is easy but it's pointless if your friends don't do the same. Forcing your social circle to switch at the same time (particularly if they aren't technologically inclined) is folly.
That's control. And privacy is much better now than it was in the "glorious early days of the internet" when your two choices were SMTP and IRC and both were subject to monitoring by local sysadmins and pretty much any node your packets passed through.
Just because the present is not perfect does not mean the past was better. I much prefer the privacy and control of today's internet over yesterday's internet.