Except in your example, blue collar doesn't appear to use the internet to find jobs or job fairs, even if they have a Facebook account.
This reads like a pitch for smart devices for baby boomers. Sure it's a blue ocean, but most retirees don't use smart devices, even though they may have a cell phone.
> most retirees don't use smart devices, even though they may have a cell phone.
Really would love a citation for that. My dad is 74, my step mom is retired in her late 60s, all of their church group of about 35 people — every single one has a tablet or smart phone. That’s anecdotal obviously, but this sample is a mix of retired blue and white collar people at a variety of incomes (and ethnic backgrounds.)
Retired boomers are a huge smart device market from my experience.
That seems like a hurdle that Facebook of all companies could leap if they set their minds to it. Also, there is anecdotal evidence in this very HN post of the contrary.
And I think you underestimate the utility of technological aids for old people. They are using them, more now than ever.
This reads like a pitch for smart devices for baby boomers. Sure it's a blue ocean, but most retirees don't use smart devices, even though they may have a cell phone.