Why would Cellebrite want to do this in the first place?

I don't know, but imagine Forbes would convince them. Isn't that what journalism is all about?

I think we can pretty safely assume that if they would have been willing to do this, Forbes would have been happy to report on it, because it's a damn good story.

Presumably they weren't, because there's nothing in it for them. And Forbes ran the story anyway. Would it really have been better for Forbes to not run it?