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> we find that the market provides a lot of variety despite the cost

You can have anything you like so long as it's manufactured by Coke.




Most supermakets have Coke, Pepsi, and a white-label manufacturer with their brand on it.


You can order anything you want online these days. We're in golden age for microbrews. I see a dozen varieties of hipster ginger beverages in the Whole Foods refrigerator.




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