Then don't read it? A payment model you don't like doesn't mean you still get to have the product. I don't like how some software has only annual licenses but I don't get to run it anyway because I don't think it's fair.
Your initial complaint is that the publisher should be allowed to make money. What difference does it make to you if someone reads without giving them ad revenue or doesn't read it at all?
What difference does anyone's behavior in the world make to you? If that's the question then nothing is worth discussing unless you're directly affected by it and really doesn't lead anywhere productive.