You have to wonder how well they really understood their customers
A quote comes to mind: "You are not your target market". This is as true of women selling to women as it is for men selling to women.
Those companies in the 50's and 60's you refer to probably did perfectly well for themselves as long as they were listening to (and learning from) their customers.
A quote comes to mind: "You are not your target market". This is as true of women selling to women as it is for men selling to women.
Those companies in the 50's and 60's you refer to probably did perfectly well for themselves as long as they were listening to (and learning from) their customers.