> The point is that with AMP, you've lost control of your web site.
Did I miss the news article "Armed googlers rampaging wildly and threatening all website owners with violence for noncompliance with AMP guidelines"?
Who forces you to use amp?
We are forced by the prominent AMP carousel that shows up in search results that drives meaningful revenue to publishers (but cannibalizes our traffic to the regular page where on a CPM level ads are worth more).
> Our abusive relationship with you is over. We the users hereby walk away and will never take you back. Stomping you feet won't help.
This is exactly backwards. I don't want an ad company (Google) serving as a middleman for all my web browsing. The most abusive relationship is the one you have little choice in - and Google is such a huge portion of the web that it's nearly impossible to avoid. Now Google is leveraging the inroads they made with AMP in the web to force it into email as well.
To borrow your analogy, this is like letting Exxon Mobil set the environmental regulations for everyone.
Did I miss the news article "Armed googlers rampaging wildly and threatening all website owners with violence for noncompliance with AMP guidelines"? Who forces you to use amp?