It's great for consumers in the short-term but commodifies businesses into an informational API for Google's UX.
> why else would all these search engines do this?
because lower latency increases user activity and search volume
The question you aren't asking is: "What are the long term implications to the ecosystem when Google controls the UX for all 3rd party data?"
more importantly, it reduces bounce and helps conversion. neither of which matter much to users...
It's great for consumers in the short-term but commodifies businesses into an informational API for Google's UX.
> why else would all these search engines do this?
because lower latency increases user activity and search volume
The question you aren't asking is: "What are the long term implications to the ecosystem when Google controls the UX for all 3rd party data?"