>tactics other than being cheaper and faster to ship?
Amazon regularly undercuts people to drive them out of the market - this is known as predatory pricing and it isn't new. It is an abuse of dominant position.
But most Western anti-competition efforts have measured abuse of dominant position in terms of consumer facing price gouging.
Operating under those assumptions, predatory pricing looks GOOD because it lowers consumer pricing, despite the fact that it liquidates market players, removes competition, and creates the accurate perception that you will use your bankroll as a barrier to entry of other market participants.
Once that occurs and you have control of the market's pricing and a dominant position on the logistics, your market already has price discovery problems, even before any further abuse of dominant positions occur. Best of all, this creates a 'new normal' which you can then use as evidence that things are fine in discussions with the competition bureaus you're dealing with.
Amazon regularly undercuts people to drive them out of the market - this is known as predatory pricing and it isn't new. It is an abuse of dominant position.
But most Western anti-competition efforts have measured abuse of dominant position in terms of consumer facing price gouging.
Operating under those assumptions, predatory pricing looks GOOD because it lowers consumer pricing, despite the fact that it liquidates market players, removes competition, and creates the accurate perception that you will use your bankroll as a barrier to entry of other market participants.
Once that occurs and you have control of the market's pricing and a dominant position on the logistics, your market already has price discovery problems, even before any further abuse of dominant positions occur. Best of all, this creates a 'new normal' which you can then use as evidence that things are fine in discussions with the competition bureaus you're dealing with.