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>A good reminder that Google's customers are actually advertisers, whereas Apple's customers are the end-user.

A good way to see this in action is to try to get end user technical support from both companies.

How does a user get assistance from a human being at Google when they have problems with their personal Gmail account, for example?

Apple gives it's customers the ability to walk into it's stores and get one on one help, or to talk to actual human beings in technical support over the telephone.




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