1) A typical pair of sheer pantyhose lasts 1-2 wears. Generic pantyhose cost about $10, and name-brand pantyhose cost $25-35 (Commando/Spanx), designer pantyhose cost $60-$85(Wolford). So 50 wears in another pair of sheers would cost anywhere from $250 - $1500. When you look at it like that, our cost actually saves women money, not to mention frustration, over time.

2) Pantyhose are made with a pretty open weave, and are much lower denier than any shirt you would own, making them more susceptible to wear and tear - even when made out of an incredibly strong fiber like ours. But well taken care of - I'm sure they could last more than 50 wears. That said, it is an underwear product, so you may want to swap it out eventually :)

My girlfriend buys generic pantyhose that's $1 (we're in Central Europe). It looks good, and lasts 1-2 wears before something pulls the fabric. In her case, SheerlyGenius would cost 3-6x as much.

Another advantage of the $1 pairs is they always look like new, since she wears a new pair almost every time. How does a SheerlyGenius pair look after 30 wears?

I imagine there's a use case here because people are funding the Kickstarter, but I feel like $150 pantyhose is a small market.

What I'm going to say is not at all against your girlfriend, but I find amazing that you could buy pantyhoses for 1$ that are single use. The amount of waste must be staggering.

I was surprised as well. Stores sell 1 packs for $1.50, or 2 packs for $2 at list price.

I never really put much thought into pantyhose during my life, and I just assumed they costed $10 and lasted a long time like a pair of socks. I didn't realize 1-2 wears is normal. It is a huge amount of waste as you said.

Nonetheless, I don't think $150 pantyhose is the solution. My girlfriend can have three different thicknesses to choose from in her closet for $3. She's not going to pay $450 to have that same level of selection. I think the price needs to come way down from $150 to $25 to make sense.

Great conversation here. Unless you're going to a Costco, I'd say you'd be pretty hard pressed to find $1 pairs of pantyhose in the US or Canada (which is I'll admit where I have the most market familiarity). And even if you could get a "disposable" pair for $1, the problem generally is that you don't know when during that first where they might rip. Having your tights get a run mid day is a major inconvenience. It is why a lot of women say they no longer wear pantyhose. Not to mention the waste of the single wear product (which takes about 50 years to decompose in a landfill). I don't think everyone is going to immediately start investing in indestructible pantyhose, but I think there are very clear benefits for those that do.

I came to a similar conclusion, the numbers are skewed and don't really add up, though admittedly I have a limited exposure to the pantyhose market.

Juicero was VC backed, funding sometimes is not a good proxy to go by. Nevertheless, good luck to them.

They've only tested up to 50 wears, I suppose?

Yes, also this. As we mature as a company I'm sure we'll get more data around # wears under different types of circumstances and after longer periods of time.