> So every time you find a reason to delay that moment of truth, you should be suspicious.
I couldn't agree more with this. My worry is that this thought is going to make me approach hotels a bit too early that will be a waste of time. Finding the right time and the right stage is the key.
One thing that is not mentioned in the article is that my initial idea was to develop white-labeled app for hotels that their guests could download. I got someone to introduce me to a hotel owner, and he got me into his hotel. At that stage, I didn't have an app. I'm a software developer, but I didn't even know how to develop for iOS. After they agreed, it took me about one and a half months to learn iOS development, develop the client and develop the back-end. They kind of lost interest. Without getting into much detail, there were other issues with that idea, evident from my other visits to some other hotels, so I pivoted into this. And this time, when I go to a hotel, I want it to be at a stage where it's useful to the hotel, and where I can collect ROI data.
> However, the inability to find early adopters could also be evidence that there isn't really a market, that you're selling a nice-to-have.
I definitely agree with that too. I talked to hotel managers, and they are mostly very excited about the idea, but until they pay me, there is no way of finding out for sure. In the end, in-room tablets might not be a thing, but hotels will need to use technology to understand their in-house guests better, personalize their experiences and automate many things that the staff do now, I have no doubt about it.
IMHO the key is to not think about scaling and economics when you initially try out stuff. You need to find one friendly hotel manager who puts one tablet in one of their rooms, and have reception staff ask the guest on checkout how they liked the tablet offering. That is enough for you to get a feedback loop going. If after a few development cycles your product is exciting enough that the friendly hotel manager considers paying for it, then you think about how you can make it work for that one hotel (from an economic perspective). Then you approach your second hotel.
Of course, it makes sense to have a plan about scaling, but it is a mistake to already put everything in place to be prepared for scaling.
(Disclaimer: working in a startup, but not a founder)
> So every time you find a reason to delay that moment of truth, you should be suspicious.
I couldn't agree more with this. My worry is that this thought is going to make me approach hotels a bit too early that will be a waste of time. Finding the right time and the right stage is the key.
One thing that is not mentioned in the article is that my initial idea was to develop white-labeled app for hotels that their guests could download. I got someone to introduce me to a hotel owner, and he got me into his hotel. At that stage, I didn't have an app. I'm a software developer, but I didn't even know how to develop for iOS. After they agreed, it took me about one and a half months to learn iOS development, develop the client and develop the back-end. They kind of lost interest. Without getting into much detail, there were other issues with that idea, evident from my other visits to some other hotels, so I pivoted into this. And this time, when I go to a hotel, I want it to be at a stage where it's useful to the hotel, and where I can collect ROI data.
> However, the inability to find early adopters could also be evidence that there isn't really a market, that you're selling a nice-to-have.
I definitely agree with that too. I talked to hotel managers, and they are mostly very excited about the idea, but until they pay me, there is no way of finding out for sure. In the end, in-room tablets might not be a thing, but hotels will need to use technology to understand their in-house guests better, personalize their experiences and automate many things that the staff do now, I have no doubt about it.