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There are books available, and people who have experience doing this. Learning to navigate an organization is an essential skill.

One example is you can arrive at a simple and focused problem that has enough value that the customer would be willing to sign a paid pilot.




This is a skill I want to develop. Could you give us the name of the book please?


I recommend Solution Selling or The New Solution Selling. I was an engineer with limited sales experience and it gave me a good base for enterprise sales.

But I'd advise you try your best to shortcut the long and complex sales cycle unless you have lots of upfront cash to burn.




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