I think that as large marketplaces such as Amazon push their own brands. They really do a tremendous job on the marketing value of these clothing companies because essentially they're saying" hey why pay more when you can get essentially the same exact thing for this price coupled with extremely fast shipping. Sounds like a recipe for disaster for a clothing brand.
A perfect example of this is under armor. Why pay 40 dollars fora t-shirt when you can get 5 for that price?
Other thoughts:I wonder if the lack of size standardization has anything to do with it, coupled with the abundance of cheap clothing.
> A perfect example of this is under armor. Why pay 40 dollars fora t-shirt when you can get 5 for that price?
You've always been able to buy a five-pack of perfectly good T-shirts/socks/underwear for less than one fancy name-brand item, though. That's not new with Amazon.
A perfect example of this is under armor. Why pay 40 dollars fora t-shirt when you can get 5 for that price?
Other thoughts:I wonder if the lack of size standardization has anything to do with it, coupled with the abundance of cheap clothing.