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Amazon Wants to Extend Its Dominance in Audiobooks (wsj.com)
58 points by lxm on Feb 7, 2018 | hide | past | favorite | 70 comments



Audible, I’m a regular user and a big fan, but if you want to make me happy and increase my book purchasing volume:

1) get rid of the subscription service, I have avoided purchases altogether because the book was cheaper than my credit was costing me, but couldn’t bring myself to give you more money when I have a bunch of credits there. 2) include the kindle book. Just make it so I’m buying the rights to the content and I’ll willingly let you lock me in to both the kindle and audible.

3) improve the UI of the apps. I have 50 or so booos now, and it seems inconsistent how they are ordered, where they are downloaded, which devices recognize I’ve listened to them, etc. give me a way to organize my books, give me adjustable playback speed on my echo.


I'm a regular audible user with 72 audio books. Yes audiobooks are expensive, but I find them to be the most intellectually stimulating audio source. I have gathered these books over the last 30 months, with more heavy usage in the last 18 months.

Changes audible could make to increase the amount I consume audiobooks.

1) I'd really enjoy a "pause at the end of a chapter" button. So many times I would have pressed this and consumed more audiobook in a session than just pausing in the middle of a chapter. I think it would also improve reading comprehension and enjoyment.

2) Let me buy books on the app. I once spent a week without listening to audible because I kept forgetting to browse books when I was at a laptop computer.

3) The UI could have better grouping for series. I've read books without knowing they are series until I talk about the book with someone a few weeks later. The UI should let me know and suggest I buy the next book.

4) The UI should do a better job of highlighting the cheapest price. Sometimes it's cheapest to use a credit. Sometimes it's cheapest to buy the audiobook without a credit. Sometimes it's cheapest to buy the kindle book then buy the audiobook.

5) The books need better production quality. Books with multiple readers are significantly better then books with one readers. The reader has a large impact on the tone of the book. This isn't Amazon's responsibility now, but if they wanted to increase sales of audiobooks they could approach it from this angle.


> 1) I'd really enjoy a "pause at the end of a chapter" button.

Audible has this feature, it's just hidden in the Sleep Timer menu. It has the exact functionality you describe, though: pauses the book at the end of the chapter. I've been using it nightly for a long time.

It also has timed options, of course, as well as pause at end of book part.


Thank you.


#2 is only a problem on iOS devices, Android users have been able to purchase books in the Audible app for as long as the app has existed.


2) will not be solved for the same reason you can't buy kindle books in the app. They're both digital content, and therefore subject to the Google/Apple 30% platform tax, and Amazon is unwilling to pay.


Google allows competing payment methods to be used on Android. And Audible on Android does indeed allow one to purchase books using a credit card.


> Yes audiobooks are expensive

If you get an annual Audible 'subscription' you're looking at something like £7 per audiobook. (Oddly they don't advertise that this package exists, but it does.) Even less than that if you play the game and go for Audible's promotions.

> Let me buy books on the app

I agree this is an odd omission. Could it be something to do with Apple's rules about handing over their cut? They gave Spotify a hard time a while ago - https://www.theverge.com/2016/7/1/12082398/apple-music-spoti...

Edit: apparently the Android app has no such restriction, so I suspect I may be right. https://news.ycombinator.com/item?id=16324731

Edit2: Yup - https://www.quora.com/Why-doesnt-Audible-allow-you-to-purcha...


Agree with all of the above and want to include one more:

I'd really like to have a start/stop button on UI by pressing which the app automatically captures a note in text format and stores in the cloud under the same Audiobook. I hate to always take manual notes and in process miss out what narrator said during the time I was taking the notes.


> I think it would also improve reading comprehension and enjoyment.

Listening comprehension.


For point 2 - if you buy the kindle book first, you can add the audio book for a comparable price (not universally available, but it's still pretty broad). In fact, this kinda takes care of points 1 and 3 too, since there's no subscription needed, and the audio book is directly tied to the kindle book in the reader.

I just wish audio books were cheaper. I understand the price - voice acting and audio mixing - but it's still in the realm of too expensive for a few hours of one-shot entertainment.


Sometimes, it's actually cheaper to buy the Kindle + Audible version, rather than just Audible.


Agree on subscriptions. Audible is employing 2 dark patterns: carnival currency (credits), and the free trial / hidden cancel button. I'm not sure I understand why. I believe there is a recent (2017) class action lawsuit regarding some issues around expiring credits. I feel silly referring friends to the free trial, like I'm introducing them to a pyramid scheme. Its like Audible doesn't understand the psyche of their customer base.. optimizing for localized conversion metrics.

Otherwise, its a good product. The dark patterns represent short-term thinking. I'd be hooked on Audible if I could buy an Audible Prime-like subscription to purchase discounted audio books. Give me a deal on the latest recommended books and you can notify me all day long just like Netflix.


It's totally insane that books cannot match the consumer pricing of movies, TV & music ($10/month for all you can eat).


If you use your library's audiobook app its cheaper than TV or music, it's free.


Adding to this, include the “supporting pdf” that comes with so many audiobooks inside the app instead of having to download on desktop through the actual Audible website.


1) Subscription service is what makes the books so cheap for the really expensive ones, but I regularly purchase books that are $30+ when they are first released.

2) Kindle book included would be great however I think the cross licensing would be difficult and distribution of income would cut their margins considerably.

3) UI improvement is a must! I have over 200 books and it is a nightmare to find anything on the mobile app.


I use credits for books that cost more then $12 and I buy with credit any book that costs more. I buy those 3 credits for ~$35 packages as needed. It's really cool that any book on audible has a maximum price much lower then if you were not a subscriber.


Make that a epub file rather than kindle. There's more than one e-reader in the world.


Once I realized my library had a wide audiobook selection that I could checkout and listen to from my phone I cancelled Audible.


Moat building at it's best.

Amazon has been buying the rights then doing the production for audiobooks for years. They have the data and they have the will to bring audiobooks to market that the publishers either don't care about or don't know about. In this regard their initiative to buy rights before publication is nothing new.

What is new is that other retailers are wise to audio being the only place in the industry where there is growth.

* Rakuten bought Overdrive — an audio provider for public libraries — then used that catalog to launch audiobooks at Kobo.

* Google has launched audio

* Apple has redesigned their books app to better serve audio (which is serviced by Audible)

* All magnified by smart speaker popularity

It sucks when agents/publishers sign exclusive agreements with Audible so that their books are kept off competitors' platforms.

It also sucks that once DRM-free audio platforms like Downpour.com and libro.fm have started to add DRM... this is presumably a 'level-playing-field' measure in their contracts likely brought about by the above interest in audio... this should be illegal IMO... but kudos to Audible for protecting their business.

Another great example of how Bezos' initiatives from 15 years ago — namely to start Audible productions — are paying dividends in other areas, like Alexa, today.


I tried audio books on Google play and was positively surprised. Great UX ... I can cast to my Chromecast audio, I can add a shortcut to resume my book with one click on my phone. It integrates with Google assistant, easy chapter navigation, easy to manage downloads... Everything just worked better than expected. I had a past experience with audible that was far from great. I ended up cancelling my subscription and mostly forgot about audio books, mostly because of UX. Now I'm hooked again.

Prices were also pretty low, although I think they were running a promo because it was a new service.

I don't think they have a subscription model though. It's a pay per book kind of thing. I prefer this way because with the subscription I always felt like I was missing out if I didn't listen to at least 3 books. But there's value in having a subscription model.

Curious if someone have experience with other audio book ecosystems


How long ago did you have Audible? Alexa/Sonos is "coming" but for now I just stream via Airplay to home speakers. As for the rest, I don't have any of those issues with the iOS app, seems pretty easy.

The audible subscription is a much better value, when I get full on credits I can just cancel my sub until I'm ready for more books and don't have to pay $40 or something. If I really want a cheap book (something less than the subscription price, I will just buy outright and save my tokens for something expensive)

My only real complaint with Amazon (and it may be a publisher rule) is you don't get the kindle version for free. If I want to switch between book and text seamlessly I have to buy both versions.

Does anyone know if the author gets less money when buying an audio book vs a text book?


I used to use audible solely. Their incredibly high prices drove me away. Their subscription is stupid in my mind. To me it’s just a way to make users forget so they pay for another month. I’ve been using hoopla for the past 6 months and love it. It’s free with a library card.


I tend towards fairly dense nonfiction like Scale (finished yesterday). That's nearly 20 hours at 1x playback, which the effective price was $15 w/ my membership.

I find a huge amount of value for the effective $1-2 per hour I end up paying, even before considering the no-thought-required return policy and pro-rating the cost from multiple listens.

YMMV, but I consider my audible subscription some of the best value I receive for my money.


Same story here. I haven’t had to buy an audiobook for a year cause the library always has what I want.


I prefer to let my ebook reader just read the ebook to me, Samsung has a great TTS engine and google's isn't bad. This way I can switch between listening and reading. I generally only listen when I'm driving or working out. I usually prefer to read.


Can anyone provide any further details on what device(s)/software provide Samsung's TTS?

Similar details on the best ways to use Google's would also be much appreciated!


Audible works for me on the Echo. However, you cannot change the playback speed from 1x right now, which is a deal breaker for me.


< when I get full on credits I can just cancel my sub

But you lose the credits when you do this.


Alexa/Sonos is here... it's called the Sonos One


Google's "Family Library" applies to their audio books. Is there an Audible equivalent? Edit: It looks like it is called Amazon "Household Sharing" (requiring Amazon Prime).

I'm not familiar with any particular benefit of one group access option vs. any other. I hope all these digital libraries will start dealing with beneficiaries inheriting things as a first-class scenario soon!


Maybe at some point they will decide to use their Wavenet[0] for audiobook narrating

[0] https://deepmind.com/blog/wavenet-generative-model-raw-audio...


But the narration is half the reason I pay for audiobooks -- it's an immersive experience and the variety in narrators keeps things fresh.

Fantasy books are notably that much more interesting with dedicated narrators.


Agreed - I "reread" some books (Diamond Age, Hyperion, etc) and good narration caused me to appreciate sections that I essentially "fast forwarded through" in print book reading (of course, I was much younger when I first read those books).

A good example is Altered Carbon - the narrator is Takeshi Kovacs.


The Libby app has free, unlimited audiobooks.

I read a few commenters here talk about how expensive Audible is. Not only does this eliminate the cost, but I’ve found that when I have unlimited access, it leads me to try audiobooks I never would have considered before.

The one possible downside is that you need to walk into your library for a moment and get a library card. But it’s easy.

And if you don’t live in the US it might not be available, which is always painful


Is there a license limit with Libby? I'm currently using Overdrive, but I usually have to wait for popular audiobooks to come available because they only have a few licenses allowed to be "checked out" at a single time.


As I understand it, Libby is just a different interface to Overdrive with the same availability based on your library.

Hoopla, if your library supports it (few do in my experience), has a different selection with no waitlists.


How are you getting unlimited books? I'm limited to the few hundred my local library has.


Yes, this is definitely true, though some libraries have significantly larger collections of ebooks and audiobooks on Overdrive/Libby. If your library participates with Hoopla, it may have a different selection and Hoopla does not have waitlists.


Public Service Announcement: Thousands of free audio books available at https://librivox.org/


I wish Audible had acceptable download speeds all over the world - especially when owned by Amazon.

On 500MB/s line and getting like 300-700k down from them


Amazon wants to extends its dominance.

Period.

Not sure we need any qualifiers.



The Audible integration with the Kindle app is just so good.

The only downside is I have to make sure I pick my audiobooks carefully. Ideally it's things that I want to listen to in the car on long drives, but wouldn't read day-to-day, and so end up wasting the extra $10-15 narration.


I bought a couple 27-40 hour audiobooks, so I just put my audible subscription on hold while I caught up. Switching between kindle & audio can definitely speed things up


But completely broken elsewhere. When you buy a book you cannot just play it on your mp3 player so what's the point.


Out of curiosity, what mp3 player are you using and what's your use case? I feel like I haven't seen anyone using a dedicated mp3 player in a long time.


Not OP but these are my reasons if you're interested.

I've been using Rockbox for more than 10 years and know the interface by heart (there was one occasion where the screen broke on a player but I could still use it perfectly fine, by counting the button presses) so one part is just simple habit.

There is no personal information on the device, so there is no need to lock it and for me to try and unlock it in a hurry and if I lose it it's only annoying.

I really like the physical buttons, I don't have to look at the thing to do stuff (yes, there are other solutions to this).

Battery life is usually excellent.

At the moment I'm using a SanDisk Sansa Clip Zip. Once that thing breaks I'll probably just use my streaming server (via airsonic) on my phone and yell at the touchscreen because I have no idea what dedicated player is still usable with rockbox (apart from the refurbished old ones).


I feel like part of the reason though is that all the players are attempting maximum lock in. Even if the files didn't have DRM they often don't use anything like a standard for encoding metadata.


I would love to work in the audiobook space. Anyone aware of exciting opportunities, unexplored ideas?

I’m a developer with a very wide (and doubtless shallow) experience. And I love audio books.

I use Audible a lot but I do rue Amazon’s excessive dominance in this space.


I think there's an unexplored niche in searching and reading aloud web content, at least on Android.

There's no easy to find app that lets me easily search and play interesting articles , easily. There's also nothing that fits the context of doing something else and wanting a stream of interesting stuff according to a search query.

And recently there were big.leaps in quality if machine speech.

And maybe there's some role to play for hands-free dialogue with the machine.

And because it is a tool for learning , not just enterntainment , you may be able to justify a reasonable monthly subscription - if the app is effective.



I suspect most companies that offer audio books have jobs. In particular they don't pay as well and I can't say anything about what they actually do, but Overdrive is a local company to me and I know from friends that work there that they're definitely hiring.


http://Voicedream.com for iOS has high quality voices in many languages and can read non-DRM epub, pdf, word, html. One-time purchase.


Shout out to MyAnonaMouse.net for a good audiobook private tracker


My biggest gripe with audible is their web UI. Since it’s literally the only way to purchase books, you’d think they would spend more effort in this area. I have a few hundred books in my library and probably spend $30-$60 a month on credits. The 2 credit a month subscription isn’t enough for me, so I’ll typically get that plus another 3-6 credits a month.


In my experience, audiobooks cost too much. They are more expensive than digital or hard copies, and the "subscription" is just monthly book credits. I get netflix for $11/month for unlimited use. Wish amazon would get something similar.


I buy Audible credits, which come out to ~10/book.

I don't see an option for them on the non-logged in page, but I buy a set of them, and then can use them how I want, not per month.

While the Netflix model is nice for residual content, 90% of the books I want are available on Audible - I'd rather have that selection than a more limited selection I could get in a subscription model.

I think some places do a subscription, though - Have you looked at Playster?


That's interesting, I don't see the option to buy a credit on Audible but I've got the $15/mo subscription, maybe that's only available to non-subscribers. Could you post the URL to the credit-purchase page?


Audiobooks are expensive to produce, and generally have a smaller market than written copy (whether ebook or dead-tree).

I know at least one author has written about this: http://www.antipope.org/charlie/blog-static/2015/06/cmap-why...


I was taken aback by the price of audiobooks until I listened to the first Dune book (my first "real" audiobook) during a roadtrip and realized they use proper voice actors, score (admittedly very small) parts of it, and generally have a way longer credit section than I previously assumed. I do wish prices would come down a bit, but I can't say I blame them.

To say nothing of versions where it's just one person reading it straight through, though. Surely those are much cheaper.


I've listened to a handful of fiction audiobooks, and Dune was the only one that I've listened to that had multiple voice actors. I'm sure there are others, but it's uncommon.


I just read this article about Scribd's "unlimited" print and audio book service :

https://goodereader.com/blog/e-book-news/scribd-reintroduces...

looks interesting.


And here I'm just hoping that Audible would extend its selection to even most of the recent (~10 years) big hits. I can't even get ready player one audiobook here in Europe in English (only available in German)


Out of interest, does anyone "read" non fiction audiobooks on Audible or other platforms?


Definitely. I've listened to a bunch of traditional history books, as well as science and technology (e.g., _Soul of a New Machine_, _The Making of the Atomic Bomb_).


OK, this is rant-ish

I hope they don't succeed. Not for the benefit of "traditional" publishers, but to keep the space open for innovators.

I like my kindle, and I'm happy-ish with my audible subscription (apart from the subscription part). but I'm disapointed with Amazon's lack of market disruption.

Usually, a medium change is more impactful than the ebook revolution has been so far. Famously, when magazines were new and exciting, whole new types of content emerged. Serialized stories (like sherlock holmes), short stories, home and garden stuff, fashion stuff, gossip... types of writing that weren't popular before, but found a home in magazines.

When paperbacks emerged, whole new styles emerged. The combination of larger, wider reader-base aand lower price point allowed books to be more frivolous. You could have trashy romatic novels, scifi, diet books... Writers could write in a more more coloquial, working class dialects (think catcher in the rye). Dime books did something similar a century before that, and birthed teen fiction. Pamphlets published a century before that laid down the basis for our current political culture.

eBooks..... Amazon seems to have actively pursued a strategy whereby books go digital, but nothing else changes.... as little as possible anyway. Publishers (now fronting no costs, printing no books, and doing little to promote sales^) get to have their business models unaltered, with the author's cut staying in the 10-20% range. Price points are maintained. The physical limitations (like word count) are of the old medium are maintained.

Where are the "medium-is-the-message" changes. Where are the short stories (great for author discovery)? Where is the 75% author royalty (possible via "self publishing," but still a slightly shamedl 2nd class citizen). Where is the new serialized novel boom, the author interaction. The new type of book. Where's the 25c price point (Amazon's the perfect place for micropayments).

Where is the reader-backed advance. You hear authors beg for pre-orders on amazon, so that publishers will advance them for their next book. This should be a "pledge" button, with amazon advancing the author the actual amount. ..and they should have a default place to beg. If one of the authors I read wants to write me something, I want to read it. Give me a feed.

Also, the monopoly is a bad thing. The format/library/platform lock-in is a bad thing (even worse on audible). Do authors want me to lose access when I switch ereaders or unsubscribe from audible?

Most nonfiction in a high street window display is 25% content, 75% filler. Everyone is bound by the page-count of a "normal book." Think of Rich Dad Poor Dad or 4-hour workweek, Tyler Cowen... They can't sell a 70 page book so they add fluff. Amazon could. I'd like to read them, especially for a cheaper price.

Where is the social discovery? I'm sick of average reviews. I want to see bill gates' reviews, my brothers'. Where is the online book club?

There is so much more ebooks could be doing. Amazon isn't doing it. Pubishers won't do it. But, if the space was clear, my guess is that someone would show up.

^ From what I can tell, publishers now have two jobs. One is editing. The second is gatekeeping+financing, the advance. This is essentially sorting books into will/won't sell 5,000 copies piles.

With less than 0.1% of their gross revenue, Amazon could provide an entry level advance ($10k-ish) + editor fees to twenty thousand authors. They have the data to predict sales better than publishers anyway. If authors can get the full cut, sales required to pay back an advance would be cut to a fraction. How's that for original content... netflix?!!


>Where is the online book club?

Goodreads: https://www.goodreads.com/


(Owned by Amazon, in case grandparent wants to avoid everything amazon)




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