I wonder how they are generating value? The funny thing is that it appears the group based social network idea is in the air right now, and there was even a post on HN by someone trying to make something rather similar (see: http://news.ycombinator.com/item?id=1579400 ). Unless they move in first and fast this space will get really crowded.
They could make something that exploits their social graph, kinda like Aardvark, but that again is something really long term. So, what is their value proposition in making users join right now?
That is the cat and mouse problem we are trying to solve. For private networks what is the immediate value if no one is on it?
We have tried to make the sign up and group creation as simple as possible so any event or social gathering can be another use for the fridge. A crazy frat party, potluck dinner, family vacation. anything where you have a temporary social network for people to come together around, start socializing and if it dies ok. but if you make a few new relationships and create a new group or two with them that is the goal...
We know we need better tools to bring people in. But we are noticing once people are in with a few friends and groups they love our platform.
They could make something that exploits their social graph, kinda like Aardvark, but that again is something really long term. So, what is their value proposition in making users join right now?