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> If you don't get sick with fear inside when you name your rate then it isn't high enough

Absolutely spot on. I sat in a meeting with a client and another consultant who named a price for some work. The client’s immediate response was “when can you start?”. My immediate thought was “You could get twice that”. When it came around to my turn to name a price I went in high, and spent the next half hour arguing my value.

So I would put it another way; if the client doesn’t balk at your rate and try and negotiate it down, it’s too low.




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