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It definitely seems to me like older entrepreneurs concentrate on either providing a service to established industry or on craftsmanship, selling a luxury good to a slightly older crowd.

They are over “you can be anything you want to, Billy” and they have justifiable fears.

But if you ran your own deli for years and ended up building your own bagel slicing machine because nobody else had one or they mangled too many bagels, why not sleep in a little in the morning and sell bagel machines instead? You know your customer because you were your first customer. You can just ask the deli owner in your head what they would like.



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