What I like about Bloomberg's design team is that they try to navigate a fine line between being serious and playful. It's not easy because you could easily find yourself being too safe, where the playfulness ends up being too corporate and forced.
I remember going to the Bloomberg Design Conference a few years back, where they opened with an intro movie featuring their design team satirizing the design process by critiquing a white sheet of paper, eventually settling on a rotated version.
I remember going to the Bloomberg Design Conference a few years back, where they opened with an intro movie featuring their design team satirizing the design process by critiquing a white sheet of paper, eventually settling on a rotated version.