He more I think about his statements, the more they seem like non-sense. What does your wife do when you change your name? What about your credit card, passport and mortgage? It took 10 months for the German government to get me a new passport due to name change. Please tell me why I would do that just to get rid of some links to drunk photos of me?

And please, aren't there more important problems to solve than telling me to buy milk?

IMHO, Google is trying to solve the wrong problem here.