An interesting article that talks about an entire nation's views on marriage, status, and success is: http://www.chinadaily.com.cn/life/2010-06/25/content_1001855...

It is so ingrained that one of the women described her marital vision: "I'd rather be miserable sitting in a BMW than be happy riding a bicycle."

It's no surprise that an extension of this is that the most desirable man, and bachelor, in China is the founder of Baidu, the largest search engine in China, due to his wealth.