Unless you know what you are buying and have a sense of what quality you are buying, its impossible to buy online.
There is a reason why most people get a touch and feel of things at places like Target and then buy it online.
In India where large retailers like Target are absent and people have no way of getting the 'look and feel', the trend is its getting very hard to sell things, unless you throw impossible discounts at customers.
Unless you know what you are buying and have a sense of what quality you are buying, its impossible to buy online
That's what Borders upper management said in the mid-90s and at the company's peak, and they were wrong. Showrooming didn't make people buy elsewhere when Amazon had the lower price, either.
There is a reason why most people get a touch and feel of things at places like Target and then buy it online.
In India where large retailers like Target are absent and people have no way of getting the 'look and feel', the trend is its getting very hard to sell things, unless you throw impossible discounts at customers.