Well I was really referring to students who's parents are making less then 120k if I remember correctly, tuition is now waved. Effectively making it cheaper. I do not know how many percent of their student body fits this but those who's parent make more than this should in effect be able to afford the tuition rate.
Tuition may be waved, but cost of living expenses might actually be higher than tuition + living at a state university. Private universities charge a ton for housing + food.
I meant it a tongue-in-cheek.