For me the biggest problem with Facebook is that you bust your ass to obtain an audience and then you can't reach them all because they change the algorithm and you have to pay extra. So you're paying initially to advertise and reach an audience and then you pay again to actually be allowed to say something to them. That's fucking pathetic. I mean come on Facebook, get your shit together. Either you'll make money from advertising or from promotions. You can't have it both ways. You're pissing off businesses, especially the smaller ones.