The difference with TV is that you're time-gated by the station. If your favourite show isn't on for another 30mins, you have to sit and wait. And you can't skip through content to get to the juicy bits.
Facebook is intense. I catch myself getting caught in the feedback loops all the time now, it's very potent. It's different than video games, because those are time-gated too (loading times, takes time to find a multiplayer match, takes time to build your base or whatever). But with facebook, you can keep scrolling and scrolling. And you can quickly skip parts of videos that are uninteresting.
Facebook is intense. I catch myself getting caught in the feedback loops all the time now, it's very potent. It's different than video games, because those are time-gated too (loading times, takes time to find a multiplayer match, takes time to build your base or whatever). But with facebook, you can keep scrolling and scrolling. And you can quickly skip parts of videos that are uninteresting.