Exactly. The first thing you will experience is the data plans will become cheaper and your favourite channels faster. Big companies will pay ISP to make their data free and faster. This will leave all smaller competitors and startups unable to compete with the big guys. So the second thing you will experience is the big companies abusing their power, charging more, offering less. But at this point you will not have a choice anymore - there will be no Netflix competitors to choose from, no new social media to experiment with, no fresh dating apps etc, no independent opinions. Ony the big companies will have the money to pay ISP for reasonably fast and cheap data - and they will charge YOU extra for that.
This is one reason for the cable cutters to give up on it and go for internet-based alternatives instead (youtube, netflix, etc). No net neutrality would mean ISPs could start charging extra for premium access to these services - basically going back to the cable system.
The non-cynical view is the under NN you are paying for the huge amount of Netflix traffic whether you're a subscriber or not. When that cost is passed to the subscribers directly it's better for everyone, no? For subscribers it's probably a mild hike but but non-subscribers get a discount.
Sure, but consumer 'service plans' are an abstraction on top of the reality that you pay to send traffic through someone eles's network. Why do you think that the rules for last-mile ISPs should be different?
