Every business wants the services they rely on to be commodity, but they don't want to be a commodity to the layer above them - they want to extract some of the value those upper layers provide. For example, a toll bridge is a commodity; it charges the same fee for a truckload of diamonds as a truckload of coal. If you were a bridge owner, you'd prefer to be able to charge more for people getting a lot of value out of your bridge.
Similarly, people who own the Internet pipes want to claim part of the value of new innovations build on them - to charge differential pricing for, say, streaming movies, vs less profitable types of content. The people building those innovations say, no way - charge us by the bit and it's not your business what those bits are doing.
Similarly, people who own the Internet pipes want to claim part of the value of new innovations build on them - to charge differential pricing for, say, streaming movies, vs less profitable types of content. The people building those innovations say, no way - charge us by the bit and it's not your business what those bits are doing.