These are great suggestions. It would be even better to add a link to greenpizza13's explanation WHY the free internet is so important (for your untechnical facebook friends).
Some years ago Mr. Schwarz died defending the internet, don't let him die twice.
Yes, he was making papers freely available online. Papers that are created by the U.S. Academia system, which (in my opinion) is a highly regulated / controlled / subsidized ecosystem of institutions.
As far as I know Schwarz never campaigned for the Department of Education to mandate "open access" to papers. Using Schwarz' name here to imply he would be -for government regulation- seems extremely wrongheaded. Using any deceased persons life as an aid to your own cause seems extremely wrongheaded too, but I suppose the major religions of the earth all rest on that very tactic...
Some years ago Mr. Schwarz died defending the internet, don't let him die twice.