> Freedom of the press/media is an agreement that as adults we individuals are responsible for our own consumption.

I think that's a fair agreement for traditional media. Commercial social media, though, uses psychological research to optimize engagement and promote addiction. That is to say, that they are actively working around individual responsibility. Are adults as individuals responsible for their own cigarette consumption? Somewhat, but not entirely.

I don't think the solution is anywhere near requiring the commercial social networks to regulate content. I think that would produce the worst possible outcome. I think a better approach would be along the lines of banning optimization for engagement, requiring chronological timelines, or user-controlled, transparent timeline algorithms.

And ultimately, the goal needs to be to replace commercial social media with decentralized social media.

What does that have to do with assignment of blame? I can say a book is crap, and makes it's readers dumb, without saying that I'm going to ban it.

I can say a social media site is bad and it's creators should feel bad, and that's just another kind of critique. The critique might shape the behaviours of those who read the critique, and are able to reflect on whether the social media site is worthy of their time.