This is the kind of design that works in print (and, I accidentally discovered, on my AMOLED display) but which a regular computer monitor turns into a weapon of eye destruction.
Another important part of design is that you have to consider the medium. At all times. (I'll have to stop here before I go on a rant about mobile apps with "color samples" people use when picking wall paint colours...
Really depends on the phone. Anything with a P3 display (iPhone>7, iPad Pro, pixel 2, galaxy 7) actually has very good color reproduction without any calibration. Even better if it has ambient white balance like apple’s TrueTone.
I bet that for folks who are designers and get the reference his choice makes perfect sense and it might even be nice. But for me, most importantly, after loading the page it was unclear what to do. Use the menu? Scroll? I don't think it's good design for users to have to guess where the content is or what they are expected to do.
well, yes, actually. use the viewframe to your advantage. understand the reader's scope of interest. whatever part they're focused on now can fill the canvas... anything else is visual noise until the reader is ready for it.
This might work will for Kindle books, but this is anti-skimmer though. And on the web you need to appeal to the skimmer who is trying to decide if your article is even worth reading.
The fact that you don't like how it looks means only that you don't like how it looks. I'm sure most of the people don't mind or like it (me included).
you called out a fallacy and then fell straight into it yourself. All we know from your two comments is that one of you likes the design and one of you doesn't.
It depends. I viewed this on a regular computer monitor and didn't find it unpleasant. I acknowledge that black-on-bright-yellow is a matter of taste, but it was nowhere near eye-hurting.
