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FWIW my own experience is that cost savings are a much harder sell than revenue gains.



I think for startups, trying to show growth, savings are less valuable then revenue growth. For mature businesses measuring profit, a dollar of cost savings is worth more than a dollar of revenue.


Agreed, mature markets have usually been carved up, and competitors have to fight to gain even an inch of market share. In such a scenario, a dollar saved is a full dollar in the pocket.

A dollar gained would have many costs to gain that dollar.




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